Situation
A store sells several thousand products. Filter and sort URLs are crawled constantly. Categories carry little copy. Discontinued products still return pages with no explanation.
Scope
Start with a technical audit. Set rules for faceted navigation. Put the category pages first, then apply product template fixes across the catalogue. Decide a consistent way to retire products.
Timeline
- Weeks 1-3
Crawl
Audit, category map and the first category plan.
- Weeks 4-8
Fix
Faceted rules, redirects, retired-product handling.
- Weeks 9-14
Earn
Category content and product templates, category by category.
- Weeks 15-16
Report
Category-level report and a plan for the next set.
Deliverables
- Ranked audit findings
- Category map
- Faceted navigation rules
- Category copy for priority categories
- Product template spec
- Retired-product policy
- Category-level report
Services used
What we would measure
Category-level impressions and clicks. Share of crawl spent on filter URLs. Indexed category pages. Organic revenue by category, where analytics allows. We would set the baseline before the first change.
Note on this example
This is an illustrative scenario. It describes how we would run the work. It does not describe a real client, and it claims no results. Any actual engagement is scoped and agreed in writing before it starts.