Situation

A consultancy has deep expertise but a thin web presence. Ask an AI assistant about its niche and the firm is missing, or described incorrectly. Its best thinking sits in slide decks, not on pages.

Scope

Agree a set of buyer questions to track. Describe the firm the same way everywhere. Turn expertise into pages that answer questions plainly and cite sources. Earn mentions on publications the sector reads.

Timeline

  1. Weeks 1-3

    Crawl

    Agree the prompt set. Baseline report.

  2. Weeks 4-6

    Fix

    Correct facts and descriptions on site and profiles.

  3. Weeks 7-14

    Earn

    Citable pages and outreach to trade publications.

  4. Weeks 15-16

    Report

    Prompt-set report and a plan for the next quarter.

Deliverables

  • Prompt set and baseline report
  • Facts and description guide
  • Citable pages
  • Prospect sheet and placement log
  • Monthly prompt-set report

Services used

What we would measure

Whether the firm is named, and how, on a fixed prompt set. Which sources the answers cite. Organic visibility for the pages we publish. We would note how much AI answers vary from run to run, and report movement with that in mind.

Note on this example

This is an illustrative scenario. It describes how we would run the work. It does not describe a real client, and it claims no results. Any actual engagement is scoped and agreed in writing before it starts.

Other example engagements