Who it suits

  • Your pages target nothing in particular.
  • Content is written to hit a word count.
  • Blog posts get traffic but never a sale.
  • You have no process for deciding what to write next.

  • Each page has one query, one reader, one job.
  • You approve a one-page brief before any writing starts.
  • Pages link to the page that comes next in a buying decision.
  • You know what was published, and why.

What a month looks like

Topic and page map
A short list of queries worth a page, ranked by how close they sit to buying.
One-page briefs
Query, search intent, what the page must answer, what it links to. You approve each brief.
Written or revised pages
New pages, and rewrites of existing pages that are the wrong shape.
On-page markup
Titles, headings, descriptions and internal links, set per page.
Publishing support
We publish in your CMS, or hand over clean, formatted files.
Monthly report
Pages shipped, queries targeted, and what moved. Reported honestly, lag included.

How the work runs

  1. Weeks 1-2

    Crawl

    We review existing pages, search data and competitors, and propose the first topic map.

  2. Week 3

    Earn

    You approve the first briefs. We start writing.

  3. Weeks 4-6

    Fix and Earn

    First pages go live. We tidy existing pages that compete with them.

  4. Monthly

    Report

    Report, call, next month's briefs. The cycle repeats.

What you receive

PAGE BRIEF · SAMPLE Target query emergency plumber near me Reader and job The page must answer Links to next PricingBook a visit ABC
  1. The one query this page targets
  2. What the page must answer
  3. Where it links next
Illustrative sample. Not a real brief.

Packages

  • 4 pages/mo

    Four briefed, approved pages each month.

    • Topic map and 4 briefs
    • 4 written or rewritten pages
    • Monthly report

    $1,200/mo

  • 8 pages/mo

    Eight pages: enough to cover a topic properly.

    • Everything in 4 pages/mo, for 8
    • Internal-link plan
    • Monthly call

    $2,200/mo

  • 12 pages/mo

    Twelve pages: a standing content programme.

    • Everything in 8 pages/mo, for 12
    • Quarterly content review
    • Refresh of older pages

    $3,200/mo

Digital delivery. Month-to-month, cancel before your next billing date. Refund policy →

An example

Tools on a workbench.

Illustrative example

See how a service business could run a month of briefs, pages and reporting.

A service business with several locations

Read the example

Content questions

We do, to a brief you have approved. We aim for your voice and your facts. You get to edit before anything goes live.

We may use AI tools for research and first drafts. A person edits every page, checks every fact and signs it off. Nothing goes out unreviewed.

Not usually. Most pages we write are service, location, comparison or category pages. A guide is only worth writing when it answers a real question your buyers ask.

Good. We start by finding the ones that compete with each other or answer nothing, and fix those first.