Who it suits

  • Your team does SEO, but without a plan.
  • You have a plan nobody trusts.
  • You want a second opinion on an agency's proposal.
  • You need your developers or writers to understand why.

  • You leave with a decision you can defend.
  • You get a written summary after every session.
  • Your team knows what to do on Monday.
  • Nobody follows up to sell you something.

Ways to buy

Consulting hour
Book as many as you need, one to forty. Bring a question, a proposal or a problem.
Strategy roadmap
A written, prioritised plan for the next two quarters, built from a review of your site and market.
Team workshop (half day)
A working session with your marketers, writers or developers. We leave them with a shared checklist.
Written summary
Every session ends with notes you can forward to your boss.
Proposal review
Bring any agency proposal, including ours. We say what it covers and what it leaves out.
Honest limits
If the right answer is that you do not need us, we say that.

How the work runs

  1. Before the session

    Crawl

    You send context and access. We read before we speak.

  2. Session

    Report

    We work through your questions. You can record the call for your team.

  3. Within 2 business days

    Report

    You receive the written summary.

  4. Roadmap only, weeks 1-3

    Crawl and Report

    We review your site and market, then present a prioritised plan.

What you receive

Quarter 1OwnerEffortEffect Fix redirect chainsDeveloper2 days High Rewrite top 5 service pagesContent2 weeks High Set up monthly reportSEO lead1 day Medium Quarter 2: category planSEO lead3 weeks High Leave alone: tag archivesNone0 None ABC
  1. Ranked by effect and effort
  2. A named owner for each item
  3. What to leave alone
Illustrative sample. Not a real plan.

Packages

  • Consulting hour

    One hour, billed per hour booked (1 to 40).

    • A working session by video call
    • Written summary within 2 business days
    • Free reschedule up to 24 hours before

    $150/hr

  • Strategy roadmap

    A written plan for the next two quarters.

    • Site and market review
    • Prioritised roadmap document
    • Walkthrough call

    $900

  • Team workshop (half day)

    A half-day working session for your team.

    • Half-day session, remote or in New Jersey
    • Shared checklist and slides
    • Written summary

    $1,200

Digital delivery. Billed per hour booked. Free to reschedule up to 24 hours before. Refund policy →

Digital delivery. One-off fee, refundable in full until work begins. Refund policy →

An example

A conference table with papers and the edge of a laptop.

Illustrative example

See how a roadmap could be built for a B2B firm that needs a plan before it hires.

A B2B firm that wants to be cited

Read the example

Consulting questions

The audit is free. Consulting hours are not, because the time is real. We do not run sales calls and call them consultations.

Yes. Send it before the session. We tell you what it covers, what it leaves out, and what questions to ask.

Yes. Bring writers, developers, whoever needs to hear it. Ask us to record the call.

The workshop can be held at your office or ours in Jamesburg, NJ, subject to travel. Everything else is by video call.