Who it suits

  • Filter and sort URLs are crawled more than your categories.
  • Product pages carry only the manufacturer's description.
  • Categories do not rank for the terms shoppers use.
  • Out-of-stock and discontinued products leave a mess.

  • Search engines spend their time on pages you want ranked.
  • Every category has a clear purpose and its own copy.
  • Product pages carry details a shopper uses to decide.
  • Retired products are handled the same way every time.

What is included

Category map
Which categories deserve a page, what each should target, and how they connect.
Faceted navigation rules
Which filters create indexable pages, and which are kept out of the way.
Category page content
Short, useful copy and structure for the pages that matter most. Not paragraphs of filler.
Product page templates
Titles, descriptions, structured data and content patterns that scale across the catalogue.
Duplicate and thin-page control
Variants, parameters, pagination and retired products, with consistent rules.
Monthly report
Category-level visibility and organic revenue where your analytics support it.

How the work runs

  1. Weeks 1-3

    Crawl

    We crawl the catalogue, map categories and filters, and deliver the first category plan.

  2. Weeks 4-8

    Fix

    We set faceted-navigation rules, fix templates and handle duplicates and retired products.

  3. Weeks 6-12

    Earn

    We write category content and roll out product templates, category by category.

  4. Monthly

    Report

    Category-level report and call, then the next set of categories.

What you receive

store.example › category › trail-shoes Trail Running Shoes | Free Delivery | Example Store Shop 120 trail running shoes. Filter by terrain, drop and width. Clear returns. from $79 · in stock · 120 products Men'sWaterproofWide fit Structured data Checked ABC
  1. Title built for the category term
  2. Description written for shoppers
  3. Structured data checked
Illustrative sample. Not a real store.

Packages

  • Up to 500 products

    For smaller catalogues.

    • Category map and faceted rules
    • Category content for priority categories
    • Product template review and monthly report

    $2,000/mo

  • Up to 5,000 products

    For mid-size catalogues.

    • Everything in Up to 500
    • Template rollout across the catalogue
    • Monthly call and duplicate control

    $3,500/mo

  • Large catalogue

    For very large or complex catalogues.

    • Everything in Up to 5,000
    • Weekly working rhythm with your developers
    • Scoped to your catalogue and platform in writing before work begins

    $5,500/mo

Digital delivery. Month-to-month, cancel before your next billing date. Refund policy →

An example

Packed parcels and an open catalogue.

Illustrative example

See how a catalogue could be sequenced, category by category, over a quarter.

An online store with a large catalogue

Read the example

Store questions

Shoppers search for a type of thing far more often than for a single model. Categories are where most store demand is, so they are where we start.

Most common ones, including Shopify, WooCommerce, BigCommerce and custom builds. Tell us yours before you buy, and we will say plainly if it is a poor fit.

We build the template and write priority ones. Writing thousands of descriptions is a different job. We will tell you if it is worth doing.

Choose Large catalogue. We confirm the exact scope in writing before work begins.